Rebranding

As the company transitioned to a new e-commerce platform, I designed an entire rebrand, choosing new colors, fonts, and patterns to reflect the brand’s light, airy aesthetic. I retained the bold signature green for brand recognition and incorporated a hydrangea, their best-selling flower, to honor the brand’s roots. The redesign includes a primary logo, secondary logo, submark, and favicon, appealing to a modern online market while staying true to the brand’s Southern style and faux floral niche.

Digital Coupon

Magazine Print Ad

New Arrivals - Social Media Story

Social Media Event Post

Sale Ad - Social Media Story

Sale Flyer - In-Store Print

Digital Coupon

Interactive Social Media Story

Magazine Print Ad

Event Ad - Social Media Story

Digital Coupon

New Arrivals - Email Marketing

Clothing Collection - Email Marketing

Product Ad - Social Media Story

Collection Launch - Social Media Story

New Arrivals - Social Media Story

Digital Coupon

New Arrivals - Social Media Story

Engagement Social Media Story