Social Media | Gray Area Digital

Over 6 million views, supporting millions in sales.

Messaging tailored to your brand

Content so aligned with your brand voice, it feels like it’s coming straight from your team.

Capturing the spirit of Madison & Co. means leaning into a voice that is upbeat and full of character. I craft conversational, high-energy messaging that feels raw and personal, leaning into the brand’s signature playfulness. By balancing design expertise with a colorful personality, I ensure their social presence draws in customers who match their joyful energy and love for home decor

Madison & Co.

Home Decor Retail

Great design deserves a voice to match. I manage the intersection of luxury and personality, crafting editorial copy that feels both high-end and warm. By collaborating with Laura & with my research, I’ve developed a social presence that sounds exactly like her: expert, approachable, yet sophisticated and deeply knowledgeable, allowing her audience to fully experience the essence of her brand with each post.

Hutton & Co.

Architecture & Interior Design

No posting into the void.

Deliberate planning and strategic positioning that resonates with your target audience.

600k Views, 13k Interactions, 6k Follows

Through audience research, I identified a growing demand for UV planters and a preference for behind-the-scenes content. I executed a short-form video strategy focused on high-speed 'how-to' visuals. This targeted approach, combined with a strong CTA, successfully cleared all inventory for the featured collection.

217k Views, 2k Interactions, 1k Follows

Instead of just listing out product features, I love translating those important selling points into a fun, visual story. To show off how durable these UV products really are, I took advantage of a super windy day to film them in action. It was a great way to prove they last without losing that playful, high-energy vibe the brand is known for. By showing the value instead of just 'selling' it, we saw a huge jump in followers and a total sell-out of the collection.